Practice
Sales do not start with the rep's call — they start with the right database and a precisely tuned flow of inquiries. If you do not know who you are selling to, or if leads come from the wrong audience, no script and no CRM will save you.
We build the full acquisition cycle: from market research and target-list assembly through ad campaigns and email outreach. Every channel is under control, every lead is qualified.
AI tools run across every stage: automatic lead qualification from inbound messages, generation and A/B testing of ad creatives, real-time scoring of inquiry quality. Cold outreach does not land in spam — every touch is personalised.
Research and strategy
Market research and target audience definition
Before searching for clients, you have to know exactly who to look for. We research the market, define the ideal customer profile, segment the audience and build the target-account list — so every effort the sales team makes is directed at people who will actually buy.
01
Market research
Understanding the landscape before any activity launches
02
Ideal customer profile
Precisely who you sell to — and why them
03
Audience segmentation
Different clients call for different approaches
Database build and preparation
Sourcing, enriching and preparing the contact database
The database is the fuel of the sales department — but only when it is current, verified and contains the right people. We source databases of companies and decision-makers, enrich them with data, validate contacts and prepare everything for launch — whether for cold calls, outreach or paid media.
04
Sourcing companies and contacts
Target accounts and decision-makers
05
Enrichment and verification
Current data — without noise or duplicates
06
Prioritisation and launch readiness
Who to reach first — and in what order
Paid traffic
Paid social and search advertising
Advertising works when it is backed by audience understanding, the right creatives and continuous optimisation. We set up and run campaigns across the key channels — from paid social to search advertising — and own both the volume and the quality of the leads.
07
Facebook and Instagram advertising
Leads and followers from paid social
08
Search advertising on Yandex and Google
Leads from search and display networks
09
Telegram, WhatsApp and other channels
Audience acquisition in messengers and additional platforms
Outreach and cold contact
Email outreach and cold touches
Cold contact is one of the most effective B2B channels when it is built systemically. We craft email sequences, set up the outreach infrastructure and run campaigns that open conversations with decision-makers.
10
B2B email outreach
Systematic client acquisition through email
11
Cold outreach via messengers and social
Reaching the client where they are active
Next step
In a complimentary call we will review your current system and recommend the channels that will deliver most given your budget.
Book a Call